CentreChat – Generate non-GLA revenue and increase engagement
What is CentreChat?
CentreChat.com unlocks additional revenue and capital value for Shopping Centres using the power of Artificial Intelligence and Social Media.
The CentreChat Content Management System empowers shopping centres and their marketing agencies to pilot Chatbots running in Facebook Messenger, Instagram and WhatsApp automatically and effortlessly. It thrives at improving relations with Shoppers and creating valuable page impressions for serving adverts.
CentreChat brings them back to the centre time and time again, driving more revenue for your tenants and allowing you to secure and escalate your Centre income.
Centre Benefits
Add a big chunk of additional capital value to your Centres by generating hidden non-GLA revenue.
Establish an information rich permission based, segmentable list of your centre shoppers automatically.
Manage shop listings, promotions and centre events from our bespoke centre management web interface dashboard
Includes the CentreChap App for retailers to configure promotions on the fly and make them available to shoppers instantly.
Shopper Benefits
Faster and more convenient way to find what they want
Increased awareness of shop promotions and events
Personalised relationship with your Centre using the power of Artificial Intelligence
Nothing new to download – they already have Instagram, WhatsApp and Facebook Messenger on their phones.
Enquire Now
Contact us now on WhatsApp +336719336877 to chat about revolutionising your Shopping Centre Marketing
What problem does CentreChat solve for Shopping Centre Marketers?
The Problem of Facebook Organic Reach
Facebook changed its algorithm so that the organic reach of a Facebook post was radically reduced. What we mean by this is that whereas perhaps before you could reach maybe 80% of your followers this was reduced to perhaps 15%.
The number varies as it is influenced by the many variables which ultimately constitutes the Facebook Algorithm. To reach your followers at high reach levels is still possible but you need to run a paid campaign to do it. That is assuming that given your campaign time frame, Facebook will succeed in reaching your audience.
The Problem of Facebook Post Context and Frequency
Context
It is also important to take under consideration the context of how posts are seen. Context is going to be influenced by relativity. If the brand who’s article pops into your Facebook timeline is highly relevant to you then you will probably pay it more attention and perhaps engage with it. Your followers Facebook timelines are noisy places. Your sponsored post has to compete with many other organic and paid posts, all competing for your followers attention.
Frequency
Refers to the number of times your article appears in your followers timeline. If your post only appears once, it can easily be lost in the multitude of competing posts for your audience’s attention.
Email Marketing
Email marketing is not as simple as it seems. Typically emails have a hard time of it just making it the recipients inbox. In the world of email marketing, the delivery rates average around 35% and according to MailChimp the average open rate for all industries is 21.33%. If you have a button or link for the recipient to click on, the average click-through rate is 2.62%.
The Problem with Website Traffic
Shopping Centre websites are mostly responsive in design today and can easily be viewed on mobile. But traffic figures are low. One trend we have seen is that when leaving the Facebook App on mobile phones to view a website, the bounce rates (users who view a single page and then leave) are high and the number of pages viewed on the website, low.
CentreChat solves many of these problems by delivering a personalised engaging message on the Facebook Messenger, WhatsApp and Instagram platform directly to your shopper’s mobile phone. Delivery and Read rates are exceptional and typically in excess of 80%.
Acquiring user permissions, user information such as email and mobile as well as tracking user behaviour in order to build out list segments is frictionless using Facebook data and easy to click on buttons.