What problem does CentreChat CMS solve for Shopping Centre Marketers❓

The Problem of Facebook Organic Reach

Facebook changed its algorithm so that the organic reach of a Facebook post was radically reduced. What we mean by this is that whereas perhaps before you could reach maybe 80% of your followers this was reduced to perhaps 15%.

The number varies as it is influenced by the many variables which ultimately constitutes the Facebook Algorithm. To reach your followers at high reach levels is still possible but you need to run a paid campaign to do it. That is assuming that given your campaign time frame, Facebook will succeed in reaching your audience.

The Problem of Facebook Post Context and Frequency

CONTEXT – It is also important to take under consideration the context of how posts are seen. Context is going to be influenced by relativity. If the brand who’s article pops into your Facebook timeline is highly relevant to you then you will probably pay it more attention and perhaps engage with it. Your followers Facebook timelines are noisy places. Your sponsored post has to compete with many other organic and paid posts, all competing for your followers attention.

FREQUENCY – Refers to the number of times your article appears in your followers timeline. If your post only appears once, it can easily be lost in the multitude of competing posts for your audience’s attention.

Email Marketing

Email marketing is not as simple as it seems. Typically emails have a hard time of it just making it the recipients inbox. In the world of email marketing, the delivery rates average around 35% and according to MailChimp the average open rate for all industries is 21.33%. If you have a button or link for the recipient to click on, the average click-through rate is 2.62%.

The Problem with Website Traffic

Shopping Centre websites are mostly responsive in design today and can easily be viewed on mobile. But traffic figures are low. One trend we have seen is that when leaving the Facebook App on mobile phones to view a website, the bounce rates (users who view a single page and then leave) are high and the number of pages viewed on the website, low.

CentreChat solves many of these problems by delivering a personalised engaging message on the Facebook Messenger, WhatsApp and Instagram platform directly to your shopper’s mobile phone. Delivery and Read rates are exceptional and typically in excess of 80%.

Acquiring user permissions, user information such as email and mobile as well as tracking user behaviour in order to build out list segments is frictionless using Facebook data and easy to click on buttons.

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